116: Building a Personal Brand | Kolby Kay
The term “personal brand” has become such a buzz word these days but, the fact remains, that the ability to accurate reflect who you are to the world has become more important than it ever has.
Whether you’re starting a new business, interviewing for a job, vying for a job promotion, or are in the dating scene, understanding personal branding will go a long way towards helping you get what you want. My guest, Kolby Kay, talks about setting yourself apart, the core elements to be aware of, where to start when it comes to building your platform, and how create a strong personal brand.
Guys, I’m stoked to introduce you to a personal friend of mine, Mr. Kolby Kay.
Kolby is the founder of Healthy Primate among other businesses but, more importantly, the man knows how to market himself in a way that people listen.
So, when Kolby invited me to speak at his event, The Meltdown in the Desert, coming up on June 24th and 25th 2017, I was honored he’d even think of me.
In addition to running multiple businesses, Kolby is an expert when it comes to networking and connecting with the world’s most sought-after social media influencers.
Today he’s here to talk about why you and I should focus on personal branding and how to make it work.
- Why a personal brand is important
- What people are looking at from you
- How to set yourself apart
- Core elements of personal branding
- How to position yourself as a disrupter
- Using authenticity, transparancy, and “realness” to your advantage
- How to determine what you should be sharing
- Where to start building your platform
- Identifying the right market
- How to overcome the fear of offending others
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