176: Be Legendary | Bert Sorin

Legendary is a term we hear often. But, when is the last time you actually thought about what it meant? Being legendary is about creating and living a life in which the principles and lessons you leave behind will last long after you’re dead and gone.

Today, I’m joined by the President of Sorinex, Bert Sorin. We cover the importance of creating the right culture, balancing family time with professional ambition, leading through vulnerability, and how a man becomes legendary.

“Everything was always forward thinking. The work was just a physical manifestation of the things I had already dreamt in my mind.” Tweet That— Bert Sorin

Bert Sorin

My guest today is Bert Sorin, CEO of Sorinex. If you’re not familiar with Sorinex, they are the leading innovator in American made strength and conditioning equipment.

Bert grew up in the business his dad started nearly four decades ago and has since gone on to develop, refine, and innovate the business into what it is today.

Bert is a former Division 1 Track and Field All-American and an Olympics trails athlete. Since then, he’s gone on to build his family business and create a legacy that reaches far beyond what he and his father have built.

He’s become a friend over the past several months and I can’t think of a better man to talk with me about leading ourselves, our businesses, and our families the best way we’re capable of.

“Being present is the utmost respect that you could give to your life as well as the people around you.” Tweet That— Bert Sorin

Show Highlights

The importance of the right culture
Balancing family time with professional ambition
The power of presence
Why vision is so critical
How to overcome going through the motions
How to find more time for yourself
How to deal with people clamoring for your attention
Leading through vulnerability
Why apologizing doesn’t undermine your authority
Finding the solutions to your own problems
Improving human performance
How to overcome stagnation
Pros and cons of running a family business

Legacy

Gents, by now you’re probably getting sick of hearing about the Order of Man Legacy but we are almost filled up. We have three spots left in what I believe will be the premier rite of passage event for fathers and sons.

There seems to a push in society against masculinity but I know the root of many of the problems we’re seeing in our young men is the result of too little positive male influence, not too much of it.

That’s why a couple months ago, I decided to create an event unlike any other that will help you, as a father, forge a stronger bond with your son and equip you with the tools needed to usher him into manhood.

We’re going to push. We going to bleed. We’re going to sweat. And, we’re going to help you teach your son what it means to be a man.

If you want to claim one of the last three spots, do it quickly. It will sell out! Head to www.orderofman.com/legacy. You and your son will both be better men for it.