I think everyone knows that that we are all judged, to some degree, by our appearance and how we present ourselves. You don’t have to like it and you don’t have to think it’s fair but it’s the truth. And, yet, so many of us (myself included) overlook the importance our physical aesthetic when it comes to presenting ourselves well.
My guest today is long-time friend, repeat guest, and men’s style coach, Tanner Guzy. Today, Tanner and I talk about utilizing clothing as an extension of you, the Aesthetic Overton Window and how it impacts what we wear, why you need to avoid being one-dimensional in the way you present yourself, why dressing well isn’t at all about suits and skinny jeans, and, ultimately, how you can garner influence by improving your presence.
“You can be the warrior and you can be the intellectual.” Tweet That— Tanner Guzy
As I previously mentioned, Tanner Guzy is my guest today. He is an author and men’s style coach but the depth of what he offers goes well beyond the clothes his clients wear. In fact, clothing is a small part of the work he does as I know from personal experience that he, more accurately, helps men build more confidence to tackle their most pressing goals and objectives.
Tanner and I met years ago. He’s a deep thinker. He’s someone I highly respect. He’s been on the podcast before and welcomed as a guest speaker into the Iron Council on multiple occasions and he will, beyond a shadow of a doubt, get you to think differently about the way you look and why it’s important.
“You have to know who you are and then dress to match that.” Tweet That— Tanner Guzy
- The portrayal of style and fashion in pop culture
- We have made heroes out of the court jesters
- Social conditioning has influenced men’s attitude toward fashion
- Appearance matters when leading others
- You can be both the warrior and the intellectual
- Make small tweaks instead of taking it to the extreme
- Your appearance should mirror your capabilities
- Don’t let your appearance undermine your credibility
- How to start making changes
- Find a style and brand that works and stick with it
- How do you know when you look good?
- “Getting away with” dressing inappropriately
- The aesthetic Overton window
“The most aesthetically minded men of any civilization were always the warrior class.” Tweet That— Tanner Guzy
Earlier in the year, I released the 30 Days to Battle Ready Course because I was frustrated with hearing from men who knew they wanted more out of life but didn’t know how to create it for themselves.
The Battle Ready Program is a free 30-day course designed to equip you with the knowledge and framework needed to hit it hard come January 1st. So, if you’re like most guys right now, you’re planning out your year and thinking about New Year’s resolutions. That’s good. But I don’t want it to be an exercise in futility. I want it your goals to stick this time.
And, the Battle Ready Program will help with that. To get signed up for this free course and get your first step delivered to your inbox immediately, get signed up at www.orderofman.com/battleready.
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