127: How to Market Yourself

Whether you own a business or you’re working your way up the corporate ladder, learning how to more effectively market yourself is a critical.

This one is a little different guys as you’ll listen in on the conversation I have with my friend, Noah Kagan. We talk about business, side hustles, living from your purpose, and I even get into a small discussion about my religion. But, the underlying theme to the conversation we have today is how to more effectively market yourself.

“The companies that have done well for me are the ones where I’ve solved my own problem.” Tweet That— Noah Kagan

Noah Kagan

Gentlemen, my guest today is Noah Kagan. Some of you will recognize the name, others will not.

But, if you run a website in some form or another, I’m sure that you’re already using the tools he created for your business.

He is the founder of AppSumo and Sumo. He was employee #30 at Facebook and #4 at Mint (if you want to read some interesting stories, look into how he separated from each of those companies).

In other words, the guy knows what he’s doing, he knows how to market himself, and he knows how to do things on a large scale. Today, he’s here to talk about marketing ourselves.

“Find something you want, stick with it for a long time, and keep improving.” Tweet That— Noah Kagan

Show Highlights

Burn the bridges vs. side hustling
How to decide what business to start
How to maintain consistency in your business
Whether is better to focus on the product or the marketing
How to know what your audience wants
How to expand your level of thinking
Why time worked is more valuable than effort given
Why quality is what gets remembered
Why purpose should drive you

“Companies are a physical representation of the founder.” Tweet That— Noah Kagan

The Iron Council

Gentlemen, just a quick pause to tell you about our exclusive brotherhood, the Iron Council.

This is a digital band of brothers designed to give you all the tools and resources you need to accomplish big things in your life.

When I started this journey of becoming a better man 9 years ago, I had no manual, no blueprint for the things I needed to do and the information I needed to have. In many ways, I’m still searching for the best way to do things.

But, I can tell you that, having the roadmap we’ve created inside the Iron Council would have been a huge help as I attempted to turn around my relationships, my finances, my marriage, and my life.

If you’re looking for that roadmap and want to be around other men who are on the same journey as you, I invite you to join us inside the Iron Council.

You can find out more at www.orderofman.com/ironcouncil.