143: The Appearance of Power

Every time I bring up a conversation about style as it relates to masculinity, I’m met with hesitation because, “real men don’t care about what they wear.” And, while that sounds good to say, it just isn’t true. If it were, we’d all walk around naked or a baggy t-shirt and sweat pants everywhere we go.

Besides, your style is a powerful tool in building influence, gaining confidence, and creating opportunities for yourself. My guest today is my good friend, Tanner Guzy with Masculine Style. I’ve learned more from him about what I wear, what it says about me, and how it’s perceived by others in the last couple years than I have the rest of my life. And while it’s hard to quantify the results dressing well produces, there’s no doubt there’s a connection between what I look like and my income, confidence, and influence.

“Status is one of those things we don’t talk about. It’s something that’s navigated subtly and subconsciously.” Tweet That— Tanner Guzy

Tanner Guzy

Gentlemen, my guest today is my friend Tanner Guzy. Tanner and I met years ago. In fact, he was the second guest I ever had on the show.

I used to balk at the idea of dressing well because I thought it was more about what’s inside a man than what he’s wearing. And, while there is validity to that, our style says a lot about who we are.

Tanner is a deep thinker (which I appreciate) and goes well beyond how to wear a suit and what shoes go best with what pants. He delves deep into the why and the psychology of what we wear and how it produces results in our lives.

And, that’s what we’re all about here – producing results. And, if I can take learn just one thing about what I wear that will help me in my life, you can bet that I’m going to do it. Tanner is going to show us how.

“If you can dress in a way where you and the people around you have higher expectations of you, that’s where ‘fake it ’til you make it’ will work.” Tweet That— Tanner Guzy

Show Highlights

The difference between power and appeal
How your clothing communicates to others
Tactics vs. strategy in what you wear
The 3 style archetypes
6 factors to choosing your style
How to focus on meaning versus just looking good
Where confidence stems from
How to improve your style without having to wear a suit
How to maintain practically and still look good
How to overcome the need for validation in the way you look
How to develop and maintain influence with others
Why every man should focus on improving his style

“Good style comes from knowing who you are and what your value is internally and discovering a way to express that externally.” Tweet That— Tanner Guzy

The Appearance of Power

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The Iron Council Battle Plan

Gentlemen, if you want something different out of your life, you are going to have to do something different. I want to challenge you today to step outside of your comfort zone and do something you probably already know you should be doing anyways. And, that is join a band of brothers.

Now, you can do it alone and take a lot of time, energy, and resources. Or, you can tap into what we’ve created inside our exclusive brotherhood, The Iron Council. We’ve spent years developing, fine tuning, and honing the strategies and resources inside this brotherhood to produce maximum results in your relationships, your health, your bank account, and your life.

Without a system for the way you operate your life (and, more specifically, a new system), you can expect to experience the same results you’ve always experienced. Our brotherhood, The Iron Council, will help you experience something new and give you all the tools, resources, and track to run on.

If you’re interested in learning more, head to www.orderofman.com/ironcouncil and join us now.